About Us

We’re not just making socks we’re solving the small things that make a big difference on your run.

S/Co. started as The Socks Company, with a clear goal: make performance and comfort non-negotiable for runners. Over time, our vision expanded.

The “S” now stands for strength, sweat, speed, and style the spirit of movement.

The “Co.” goes beyond company it’s about community, connection, and a shared commitment to quality and performance.

Each pair is built to stay in place, prevent blisters, breathe well, and fight odour because when your socks are right, your run feels right. Whether you’re chasing a personal best or finding your rhythm, S/Co. supports every step.

We’re backed by leaders like Amit Lakhotia (Park+), Apurva Chamaria (Google), Aprameya Radhakrishna (Koo), Kulin Shah (Onsurity), Abhishek Goyal (Tracxn), Chakradhar Gade (Country Delight), and Shashank Mehta (The Whole Truth) and many more.

And we’re proud to be the go-to sock for top running communities across India including Jayanagar Jaguars, Pacemakers, RunWithReeti, Kosmix Fitness, and countless others.

This is S/Co.

Built for movement. Backed by community. Made to last.